Latte Design

Por que está tão difícil divulgar empresas nas redes sociais?

latte — Tue, 13 Oct 2026 21:57:34 +0000

To keep up with these changes, I've been doing some experiments myself. I'm testing different formats and networks both on my Latte Design profile and on my personal profile, where I share about travel. Instagram, LinkedIn, Facebook, YouTube, TikTok, Substack… And one thing is clear: People are much more interested in people than in companies.

This makes the scenario more difficult for those who serve B2B clients, an area in which I and many of my clients work.

When someone is scrolling through their feed, they're unlikely to want to see content about a service they might need once or twice a year. A marketing professional probably doesn't want to see posts about branding in their free time. Just like I don't necessarily want to see content about air conditioning installation, accounting, or security systems in my feed.

We want other things: a tip to make life easier, a cool place to eat, a trip, a joke, an opinion, a story, a cause we identify with. And the algorithms know this. In other words, content that shows people talking to people resonates better because it generates a connection that purely institutional communication can hardly create.

Testing out my new travel channel.

Since last year, I've started sharing more about my travel experiences on my personal profile with photos, short videos, and long vlogs on YouTube. On the Latte Design profile, I mix travel, digital nomadism, some analyses of other markets, and curiosities from a designer's perspective, all in a light and personal tone. In other words, I've changed my profile from “brand specialist” to “a traveling designer.”.

The result?

The travel profile is performing much better, for obvious reasons: it appeals to the desires and passions of many people. But it's also working for the professional profile, although at a slower pace.

The strategy, then, shifted from “teaching branding” while maintaining that serious profile to demonstrate my authority and my 20+ years of professional experience. I preferred to talk to you as Silvia: a designer who works with brands, but who also enjoys traveling, observing other cultures, eating different foods, and understanding how people and businesses operate in different parts of the world.

Because, when we meet someone regardless of their professional context, isn't it also interesting to discover who's behind that corporate presentation? Sometimes, a connection is born from something simple and everyday.

I've already exchanged photos of my dogs with a client, and we spent a good amount of time talking about them. Another client mentioned that they had hiked across the Lençóis Maranhenses, a topic that interested me because it's on my bucket list. Someone else said they'd been to Bhutan—isn't that amazing?

It's these small conversations that make a professional relationship more than just professional. It becomes longer and more memorable. And when she needs your product or service, she'll remember you.

And, technically, what did I learn about each network?

After testing different formats and channels, these are my impressions:

LinkedIn: I think it's the network that makes the most sense for most companies. It's a more serious communication style, sometimes even too serious, and at times it gives me the feeling of a big ego battle. But the companies are there. So, even with engagement that has been decreasing over the years if you don't pay, it's worth maintaining a consistent presence and showing that you and your company are active, as well as interacting with your network of contacts.

Instagram: Personal content or content related to the interests of the end consumer tends to work better, especially among those... millennials. It's a battle for attention in the first few seconds, and the content usually disappears within 24 hours. For B2B, this makes the task more difficult: it requires frequency and, preferably, the figure of a person who sparks curiosity. Purely institutional posts rarely go very far, unless they address a topic of broader interest.

So, what about Reels versus carousels? For now, I'd say post both. Reels tend to bring more reach, while carousels usually generate more engagement, saves, and shares. But there's no formula; you need to test what works for each niche, plus the fact that the algorithm changes frequently.

Facebook: For me, it died a long time ago. Organic reach has dropped significantly, and without investing in paid posts, I feel the reach is extremely low. The platform now has a larger Gen X audience, and the communities still seem to have engagement.

I've heard stories of people who are able to work well with Facebook, but honestly, I don't see it as a very strong player in the digital marketing strategies I follow.

TikTok: Here, the competition for attention is even greater, haha. The format is essentially short videos, focused on a younger audience (Generation Z and younger). When a video goes viral, the reach can be enormous. But it doesn't matter so much who you follow or who posted it. The algorithm is very efficient at delivering content it considers relevant to you, even if it comes from profiles you've never seen. So it's difficult to build a community there and engage with your followers.

YouTube: I started my travel channel, @silvia-kia, I started watching it last year, and despite the hard work it takes, it's the channel I'm enjoying the most. Aside from Shorts, which is a copy of TikTok, YouTube works very well with long videos. The user watches one video at a time, more calmly, and this allows for the development of more complete content.

The impact is also different: it's often slow. New channels grow gradually, but the content continues to work after it's published. I have a 22-minute video that I posted last year and that, little by little, reached over 8,000 views over eight months. Which is quite a lot for a channel with only 160 subscribers. And it continues to grow.

Another advantage is the variety of content and audiences. It can be vlogs, tutorials, commentary, humor, or less obvious things like ASMR or music to help dogs sleep. It's possible to reach very different audiences, from the youngest to the oldest. Plus, you get a very detailed access report (Analytics).

It might not be the right channel for every company, but in terms of audience diversity and content longevity, I consider YouTube one of the most comprehensive platforms.

Substack: This platform goes a bit against the grain compared to others. It's a mix of a blog and the old Twitter. It's focused on writing, so it has many writers sharing long and reflective texts. It also has a newsletter distribution system and a notes section where you can chat with other users.

So, what to do?

For small businesses, I wouldn't put all my eggs in one basket. Having a presence on more than one channel helps diversify your audience and, most importantly, avoids dependence on a single platform. After all, social networks are born, grow, change, and can even die. You don't need to be on all of them, but I would bet on at least three that make sense for your niche.

You know that popular saying, “out of sight, out of mind”? Well, frequency is a very important factor in promoting a company.

And finally, instead of producing cold, technical, and overly commercial texts, let the people behind the brand shine through.

Because people don't want to talk to “a company.” They want to talk to Silvia, Roberto, Mari, Fernando…

Therefore, the current strategy is to further humanize brand communication.

A tendência é ser imperfeito

latte — Tue, 13 Oct 2026 21:48:47 +0000

For some years now I have been following a curious trend in the world of toys: the rise of those that seem, at first glance, imperfect. They are not exactly ugly, but they are strange, disproportionate or even bizarre.

It's called ugly-cute — the “cute-ugly”.

Labubu is perhaps one of the most famous symbols of this trend. The little buck-toothed monster became a worldwide craze and transformed an unconventional aesthetic into an object of desire. Pop Mart itself, responsible for the phenomenon, has a series of characters that deviate from the traditional “cute and happy” standard, such as Crybaby, who is always crying; Skullpanda, with his somber appearance; Hirono, melancholic; among many others.

In a more extreme case, we have the Fugglers: with sleepy eyes and teeth that look like humans, they have a grotesque appearance, like someone who is “finished.” And it is precisely their originality and imperfection that have won them fans and made them gain traction on social media, especially in Asia.

Another very curious case is the success, in Japan, of plush toys of the more secondary SpongeBob SquarePants characters: the fish that appear in the background, living a rather monotonous life in Bikini Bottom. It is believed that this success is related to people's identification with the... mood These characters represent a daily life marked by weariness and discouragement.

It's not just in the world of toys.

Something bigger is happening. We've spent years seeing highly produced images: perfect bodies, perfect houses, perfect products… They are always perfect and desirable lives, yet unattainable. AI has only amplified this.

There is a lack of identification. That's why the imperfect now can seem more familiar, human, and real.

I'm citing toys as an example, but I also see this on social media. Big brands are investing less and less in highly produced advertisements and more in ordinary people, content creators, who talk about their products in their own language, even with limited production and outside of “branding” guidelines.

The public seeks identification.

Given this, brand marketing strategies must consider (even more so) that their conversation is always with a person on the other side, who has their own qualities, flaws, desires, dilemmas, difficulties, etc.

In other words, a good way to attract an audience isn't necessarily about showcasing the best image, but rather how it makes sense and connects with them. real world.

Viajar para a China só provou que não sabemos nada sobre a China

latte — Wed, 16 Sep 2026 21:09:44 +0000

I recently returned from Asia and now, with my routine slowing down, I can finally resume writing the newsletters. After three months traveling between China, South Korea, and Japan, I have so much to share!

Without a doubt, China was the country where I felt the most culture shock. And not just in the big cultural differences, but even in the small everyday things. I spent a month there, between Shanghai, Furong, Zhangjiajie, and Chongqing.

As soon as we arrived in Shanghai, we took the famous bullet train that floats on the tracks, the Maglev. It connects Pudong Airport to downtown Shanghai, covering about 30 km in just 7 minutes. It can reach speeds of 430 km/h and is considered the fastest commercial train in the world.

The curious thing is that when you get on the train, you don't find any of that futuristic decor you'd expect. I'd say it's actually quite simple, with a kind of 90s feel. But yes: the train is super fast. The scenery outside the window simply flies by. I even tried not to look outside too much so I wouldn't get carsick, haha…

Our accommodation was far from the city center, in a residential neighborhood. As soon as we left the subway station, we were met with a sea of motorcycles and delivery drivers riding hoverboards. And they were even riding hoverboards into the elevator!

The first thing a digital nomad does is go to the supermarket, in an attempt to maintain a routine like someone who "lives" in that place. Then I had another shock: several enormous aquariums with live fish and seafood, where you, the customer, choose what you want, catch the animal, put it in a bag and take it home. I saw a woman drop the fish on the floor, where it struggled for a few seconds.

And above our heads, there was a track where bags were being carried. From what I understood, the employees collect the items from online orders in these bags, place them on the track, and they are automatically sent to some kind of central location where they are checked and then collected by the delivery drivers.

Look, that was just the first day in China, lol…

In Furong, the famous historical town with a waterfall in the middle of the village, life was more tranquil and spontaneous. Passing by restaurants and shops, the staff spent a good part of their time chatting, eating, or napping. Since it was hot, many men wore the famous "Beijing bikini": pulling their shirts up to their chests, showing their bellies to cool off. And that included the shopkeepers, haha…

Meanwhile, Chongqing, the "Cyberpunk 8D" city, was truly a parallel multiverse. A chaotic mix of modern and ancient elements. From entering a building through the ground floor that was actually the 26th floor of another; finding a small shop selling live birds that were slaughtered at the time of purchase; historic villages full of cafes... aesthetic; an event to find a suitor for their children through printed posters; in addition to the bombardment of lights at the city's tourist attractions.

To avoid going on too long, because I think this topic alone could fill a book, the main conclusion is that... China is unique and extremely diverse. It's pointless to try and define it with a single adjective. It's a complex country, with an ancient culture, full of similarities and differences compared to what we know in the West.

Is there a lot of technology? Yes. Is there poverty? Yes, but I didn't see ONE homeless person. Is it safe? Super! Is there a climate of repression? I didn't see anything, in fact the Chinese people are very comfortable (really!): they wear whatever clothes without judgment, dance in public, play games with friends in the square, love to record videos for social media, spit in the street…

And when you walk through the shopping malls, it's just like any other capitalist city: full of international brand stores like Nike, Louis Vuitton, Adidas, Apple, McDonald's. Lots of people shopping everywhere. This helps to dispel the image that every communist country "is horrible," which some people talk about.

Well, this is just a small taste of my experience. And the only thing I'm sure of is that I want to go back soon!

Uma história de 17 anos da Latte Design

latte — Wed, 16 Sep 2026 19:01:36 +0000

Seventeen years ago, at the age of 25, I decided to quit my job at the agency where I worked. I had secured a partnership with a freelance client that would guarantee a monthly income. It was all very much a home-based experience: me, in a back room, with my computer and my little dog Minnie at my feet.

A few years later, demand grew. Along with that came the decision to take a bigger step: we rented a commercial space and started assembling a team. That's how Agência Latte Design was born, in Vila Olímpia. It was a step that brought a lot of insecurity, considering I wasn't earning well yet and only had a 10-year-old Celta (car).

Over time, the agency grew. We moved to Faria Lima and then to Pinheiros. The team, which started with four people, grew to twelve. The work was intense, and I knew absolutely EVERYTHING that went on there. I managed projects, people, finances, sales, customer service… even the purchase of toilet paper (laughs). Learning everything the hard way, being challenged every day. On the one hand, it was stimulating. On the other, extremely exhausting. Solving problems and putting out fires became routine.

But, after all, that was the path to success, right?

Being a businesswoman, growing, making a lot of money, being recognized… I hadn't gotten there yet, but I believed that was the most obvious path.

Until, in 2019, I got tired of it.

I enjoy creating, but it was what I did least. My physical and mental health started to suffer. Even having served over 180 clients, with thousands of projects delivered, I took a deep breath and made a difficult decision: I closed the agency's structure. Coincidentally, four months later, the pandemic arrived, and, in a way, reinforced that working from home made sense at that moment.

And there I was again, working from home, now with two other puppies: Feijuca and Farofa (excuse the barking, haha).

The story seemed to have gone on a loop. I was afraid of what others would think, of it seeming like Latte Design hadn't worked out.

But, over time, I began to realize something important. I had achieved something that very few people manage to do: Peace and freedom. Not having employees to manage has brought me silence, concentration, and peace. Now I have the freedom to act, to work at any time and from wherever I want. A luxury these days.

That's how the "travel fanatic" who barely took vacations became a digital nomad, with stints in Mexico, the United States, Peru, Argentina, Japan, Thailand, Cambodia, Vietnam...

Today, looking back, I realize that success isn't necessarily about being a businesswoman, rich, and/or recognized. Perhaps it's much more about feeling satisfied with your own journey. And it's okay if that's different from what you were taught. Because, in the end, there are many paths and meanings of what success is, which can be different for each person.

I haven't reached the top of this new scenario yet. But I like the path I'm on.

Thank you to everyone who contributed to this journey.

A big hug,

Silvia Kia

O design pernambucano tem o molho

latte — Wed, 16 Sep 2026 18:53:03 +0000

Nothing beats seeing Wagner Moura, Kleber Mendonça Filho and the entire cast of The Secret Agent No Oscar to show the world a little bit of what Brazilian sauce is all about.

Looking more specifically at Pernambuco, where the film takes place and which I visited twice, it's enchanting to perceive the colors, the joy, the care, and the creativity present in the local design.

Starting with frevo. Although it's a dance, its entire visual universe (colorful umbrellas, costumes, banners, giant puppets, etc.) reveals a rich repertoire of cultural references, colors, cutouts, materials, and textures. It's a vibrant and euphoric visual experience.

The identity of Pernambuco also features very distinctive characters, such as La Ursa and Perna Cabeluda, who even appears in... The Secret Agent. They contribute to an aesthetic that borders on the surreal, especially in carnival and local crafts.

And of course, I couldn't fail to mention cordel, a graphic style very characteristic of the Northeast of Brazil, which is also present in Pernambuco, with its woodcuts and unique visual narratives.

Against the grain of minimalist trends“aesthetic”Perhaps this serves as a good reminder: to value, cherish, and disseminate a visual culture that has soul, joy, and, above all, It has the sauce.

Vida Nômade em Playa del Carmen

latte — Wed, 16 Sep 2026 18:48:27 +0000

I spent 25 days in Playa del Carmen, in the Mexican Caribbean, at the end of last year as a digital nomad, meaning I worked while traveling. It was my second time there. For me, it's the perfect beach town, with the ideal combination of infrastructure, accessible paradise beaches, and plenty of things to do.

It wasn't a vacation.

In a typical Airbnb apartment, the routine began with a breakfast similar to those in Brazil, but with a Mexican twist: a different fruit, Oaxaca cheese, and a typical regional bread. Then, I'd assess the day's work and the weather. From there, it was an alternation between work, beach, work, gym, and a stroll downtown. Not necessarily all at the same time or in that order. And then there were the daily chores like cooking, laundry, grocery shopping… Ordinary life.

It wasn't a vacation.

On weekends, that was the time for sightseeing. Instead of going to the movies, I went snorkeling in Cozumel. Instead of strolling in the park, I visited the famous pyramid of Chichén Itzá. And if a gap arose between projects, I'd swap a Wednesday off for a Sunday of work. A routine doesn't need to be so rigid when its structure is simple and adaptable.

It wasn't a vacation.

The famous designer Stefan Sagmeister once said that every seven years he takes a sabbatical year to travel the world. The idea was to anticipate five years of retirement and distribute them throughout his professional life. That blew many people's minds. He says that this decision contributed to his creativity, added more value to his work and, of course, increased his personal satisfaction. He even presented a... TED about that.

Over time, I asked myself: why wait seven years? Why can't it be now?

But there's a catch: I'm not a wealthy heiress (as some people say), and my job as a designer doesn't allow me the luxury of taking a year off every seven years, like Sagmeister. So I thought about adapting it to my context: what if I work while traveling? Can't I still enjoy myself?

Therefore, it wasn't a vacation.

My relationship with vacations has changed a lot over time. When I was running an agency, I only allowed myself to travel between Christmas and New Year's, the period when demands decreased and my absence affected the company's operations as little as possible. I would desperately wait for my vacation. And when it finally arrived, I tried to live everything intensely, as if it were the last days of my life, haha.

Today, with more flexibility, that desperation no longer exists. What I'm experiencing is so interesting and stimulating that it even contributes to my work. I feel like I'm making the most of the present. Not that it's perfect, but it's good not to have to wait for the end of the year or retirement to enjoy life better, as we were taught. Especially since we don't know what tomorrow will bring.

Therefore, it wasn't a vacation.

I fully understand that everyone has their own challenges, and that for the vast majority, taking a year off like Sagmeister or living a life of constant travel, as in my case, would be unattainable goals. But have you ever questioned whether what we've always been taught is the only way to enjoy life? Are there other, more interesting paths that improve your personal and professional relationships? Perhaps what's missing is a short pause for reflection.

So, take a vacation.

Por que João Pessoa virou a nova queridinha dos nômades digitais?

latte — Tue, 02 Dec 2025 17:56:51 +0000

Last month I had the opportunity to spend 10 days in João Pessoa, Paraíba. The city was all the rage, and I decided to see for myself why so many people were in love with it.

How a city becomes a trend

Since I began my life as a digital nomad, I've been paying closer attention to what makes a city famous. Some examples: Tulum in Mexico in 2021; then came the beaches of Albania; Chiang Mai in Thailand; Bali in Indonesia… More recently, Japan and now China have gained prominence among travelers.

In Brazil, we saw Natal and Porto de Galinhas become popular in the 90s; and since the end of the pandemic, it's been Pipa and João Pessoa's turn.

Why João Pessoa?

The most curious thing is that João Pessoa isn't, in isolation, "the best" in any of its attributes. It doesn't have beaches as beautiful as Maragogi, nor tourism as well-structured as Natal, nor a culture as vibrant as Recife. Even so, it has won over many travelers, and I understand why.

The balance

João Pessoa has the infrastructure of a big city, but the soul of a small town. Less traffic, lower costs, safety, friendly people, and none of the oppressive and stressful energy typical of large urban centers.

The city offers a very balanced combination of: beautiful beaches, natural pools, good food, good infrastructure for living, and hospitality. In each aspect, it may not be number one, but when you weigh everything up, it's what gives you a feeling of completeness. And for that reason, I would easily say that João Pessoa is one of the best cities for digital nomadism in the Northeast.

The phenomenon of the "city of the moment"“

But what exactly made her the darling of the moment? Marketing? Social media? Herd mentality? Probably a little bit of everything.

It starts with one person, then an influencer on Instagram, a video on YouTube, a company promoting the destination, then a friend who traveled there, a relative who loved it… and so the place gains popularity and becomes “the destination of the moment”.

The parallel with the brands

Drawing a parallel with the world of brands, on a much smaller scale, the conclusion is similar: often, success doesn't lie in having the best product or service.
It's about finding the best balance between delivery and satisfaction, coupled with consistent promotion that multiplies over time.

Curitiba – O novo de novo

latte — Fri, 26 Sep 2025 22:47:20 +0000

The idea came from an invitation from friends who were going to exhibit at the Comics Biennial. I confess that, at first, I wasn't considering accepting: I already knew the city, I didn't understand anything about comics, and it was in the middle of the week. As a creative person, I usually make an effort to try new things and avoid repeating places I've been before.

But you know when fate strikes in your favor? The projects were in order, I could work from there, and I'd still have the chance to learn more about the comic book universe, as well as break from the routine in good company.

And the experience was unique!

At the Comics Biennial alone, I saw illustrations ranging from the cutest characters to the darkest and most sensual. The messages were diverse, many charged with emotion, with political and social critiques presented metaphorically or literally. Infinite creativity. I also met comic artists who, regardless of their age, had a youthful and curious spirit: the ultramarathoner who once ran Aconcagua (the highest mountain in Latin America); the art teacher and clown who did a beautiful job bringing joy to hospital patients; and even a comic veteran who introduced us to a sensual Turkish song about leeks, lol.

I also visited several cool cafes and tried the controversial carne de onça (seasoned raw meat in sliced bread) for the first time. We had a class on mate and tereré at a tiny shop on Rua 24 Horas. I ran in Barigui Park with the capybaras. I visited some tourist attractions I'd been to before, but this time with a fresh perspective, noticing details I hadn't seen before. It's the same, but different, you know?

Returning to a place doesn't mean there's no novelty. If I hadn't gone, I wouldn't have learned about comics, mate tea, and tereré, I wouldn't have heard Turkish music, run with capybaras, or tasted jaguar meat. All these experiences were new. Being in a different time, with a different mindset, and different company makes all the difference. That's why my fifth time in Curitiba wasn't the same as the fourth, or the third, or the second, much less the first... In other words, it's always good to see something new again.

See the full experience on the Silvia Kia channel

O infinito universo dos Gashapons para Brand Awareness

latte — Mon, 15 Sep 2025 15:12:00 +0000

You Gashapons (Those automatic machines where you turn the crank and a surprise capsule with a collectible toy falls out) are all the rage in Japan. During my three-month stay between Tokyo and Osaka, along with my boyfriend, who collected over 100 gashapons, lol... here's my analysis as a brand strategist.

In large Japanese cities, it's impossible not to notice: there are thousands of machines scattered everywhere. And when you look closely, the variety and randomness of the available items. There are the classic and predictable, like Hello Kitty, One Peace, Snoopy, Disney, Star Wars, among others. But there are also the more unusual: cats dressed as ghosts, men with sushi heads, shooting birds, seated drink bottles, animals in the style of "The Scream," sleeping ketchup, Ultraman characters in the sauna… practically anything can be turned into a miniature gashapon.

Reflecting on this market, some findings emerge:

Japan has one of the largest urban populations in the world, that is, there is a consumer for everything;
A toy is no longer synonymous with an exclusively children's product. On the contrary: I noticed that most of the people in the machines were adults, a reflection of a trend not only in Japan but also worldwide;
If there is a constant flow of people of all ages, it also becomes an opportunity for brands are present.

And that's exactly what many companies do. I've seen gashapons from brands like Listerine, Reebok, All Star, Cup Noodles, and even the Havaianas. Maybe it doesn't matter so much how many capsules are sold, after all, there are thousands of machines competing for attention in the same space. The point is different: be present in the consumer's daily life, reinforcing brand awareness in an alternative way.

Therefore, although the focus of gashapon is to entertain, it also helps in the brand awareness strategy for make a brand memorable.

Os maiores desafios do nômade digital

latte — Mon, 08 Sep 2025 13:00:00 +0000

We imagine that classic scene: working with a laptop on the beach, a dream! But many haven't been able to sustain this lifestyle. After all, is it easy or difficult to be a digital nomad?

The pandemic has undoubtedly exponentially benefited the nomadic lifestyle: the normalization of remote work, Airbnbs with fast internet, the emergence of new coworking spaces, more affordable airfare, and more. After traveling to 15 countries in four years, I'm discussing some of the biggest challenges of being a digital nomad.

Specific skills

Traveling and working at the same time requires (quite a few) skills:

Planning and organization;
A lot of discipline to balance work, leisure and budget;
Ability to adapt to environments that are not always ideal for living and working;
Open mind to new routines, cultures, people, foods, etc.;
Knowing how to deal with unpredictability and physical separation from family and friends.

These are just the basics. If any of these items are missing, you're likely to experience difficulties.

Being a nomad sucks a lot of energy

Even staying in some cities for more than a month, every move represents a bombardment of information: what items are missing from the apartment? Where is the supermarket? Do I need to weigh the fruit? How do I operate the washing machine? How does public transportation work? What words are essential in the local language? And so on. Each new place brings a huge overload of discoveries. Considering that it's rare for anyone to stay in a country for more than three months because of a visa, this cycle begins again with each move.

I've noticed that some digital nomads I follow, after about 3-4 years of nonstop traveling, have given up on the nomadic lifestyle. Fatigue begins to overcome the excitement of experiencing something new. The sparkle in their eyes fades. Having a home base becomes essential again.

The balance

Ever since I was little, I've always been passionate about travel. But in recent years, I've discovered that I also enjoy stopping every now and then and returning to my home in São Paulo, with a monotonous yet comfortable routine: walking the dogs, having my things just the way I like them without having to fit everything into a carry-on and a backpack, keeping up with my exercise routine... During my travels, my health suffered a lot. I've concluded that being a "semi-nomad" (traveling three to six months a year) is the best of all worlds: it allows me to explore new places while alternating with seclusion in the warmth of my home.

Is it still worth being a digital nomad?

Without a doubt! Everyone already knows the good part: it's a unique experience to experience different cultures. But it doesn't have to be all or nothing. You can start in "homeopathic doses": a little in each city, back and forth, gradually increasing the distance and length of stay, until you discover the best way to live for you. If you have the opportunity, don't hesitate to try it!