{"id":2764,"date":"2024-07-31T11:18:57","date_gmt":"2024-07-31T14:18:57","guid":{"rendered":"https:\/\/latte.com.br\/?p=2764"},"modified":"2024-07-31T13:54:36","modified_gmt":"2024-07-31T16:54:36","slug":"branding-youpix","status":"publish","type":"post","link":"https:\/\/latte.com.br\/en\/branding-youpix\/","title":{"rendered":"youpix"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"2764\" class=\"elementor elementor-2764\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd462ac elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"dd462ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b2c536\" data-id=\"1b2c536\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23e313e elementor-widget elementor-widget-video\" data-id=\"23e313e\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Logo-YPX_Hor.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\" poster=\"https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/logo-youpix.png\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39f12d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39f12d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b81ab42 elementor-invisible\" data-id=\"b81ab42\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6999ab2 elementor-widget elementor-widget-text-editor\" data-id=\"6999ab2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>What was done<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed27f8 elementor-widget elementor-widget-text-editor\" data-id=\"6ed27f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rebranding<br \/>Visual identity<br \/>Visual Identity Manual<br \/>Digital Materials<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24903a2\" data-id=\"24903a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3378bd elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"b3378bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-646f77c elementor-invisible\" data-id=\"646f77c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c0c35f elementor-widget elementor-widget-heading\" data-id=\"7c0c35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">youpix<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b91358 elementor-widget elementor-widget-text-editor\" data-id=\"3b91358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Creation of the new brand for Youpix, a Business Consultancy for the Creator Economy. A repositioning was carried out considering its change from youthful and fun to a more mature phase, with authority and more focused on \u201cbusiness\u201d. To represent this moment, a synthesis of the previous logo was proposed, removing the vowels, making it \u201cbold\u201d, strong and impactful. A website, templates for social media posts, PPT presentation, etc. were also created.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e093e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70e093e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-83a07d6\" data-id=\"83a07d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcd9009 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"fcd9009\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_BrandBook-1024x1024.webp\" class=\"attachment-large size-large wp-image-2768\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_BrandBook-1024x1024.webp 1024w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_BrandBook-300x300.webp 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_BrandBook-150x150.webp 150w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_BrandBook-768x768.webp 768w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_BrandBook-12x12.webp 12w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_BrandBook.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a9013d1\" data-id=\"a9013d1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4f4eca elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b4f4eca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_TemplatePPT-1024x1024.webp\" class=\"attachment-large size-large wp-image-2771\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_TemplatePPT-1024x1024.webp 1024w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_TemplatePPT-300x300.webp 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_TemplatePPT-150x150.webp 150w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_TemplatePPT-768x768.webp 768w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_TemplatePPT-12x12.webp 12w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_TemplatePPT.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6c17d0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6c17d0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-50ef972\" data-id=\"50ef972\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b327fb5 elementor-widget elementor-widget-video\" data-id=\"b327fb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Site-YouPix.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\" poster=\"https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/site-youpix.jpg\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0fd307a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0fd307a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4d853bb\" data-id=\"4d853bb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de83710 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"de83710\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta3-1024x1024.jpg\" class=\"attachment-large size-large wp-image-2770\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta3-1024x1024.jpg 1024w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta3-300x300.jpg 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta3-150x150.jpg 150w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta3-768x768.jpg 768w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta3-12x12.jpg 12w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta3.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-cfd7e88\" data-id=\"cfd7e88\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b2d8b74 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"b2d8b74\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta2-1024x1024.webp\" class=\"attachment-large size-large wp-image-2769\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta2-1024x1024.webp 1024w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta2-300x300.webp 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta2-150x150.webp 150w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta2-768x768.webp 768w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta2-12x12.webp 12w, https:\/\/latte.com.br\/wp-content\/uploads\/2024\/07\/Post_YPX_PostInsta2.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Rebranding Project for Youpix, a Business Consultancy for the Creator Economy, considering logo, visual identity and digital materials.<\/p>","protected":false},"author":1,"featured_media":2987,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"_links":{"self":[{"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/posts\/2764","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/comments?post=2764"}],"version-history":[{"count":27,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/posts\/2764\/revisions"}],"predecessor-version":[{"id":2865,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/posts\/2764\/revisions\/2865"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/media\/2987"}],"wp:attachment":[{"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/media?parent=2764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/categories?post=2764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/tags?post=2764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}