{"id":814,"date":"2021-01-02T15:46:37","date_gmt":"2021-01-02T18:46:37","guid":{"rendered":"https:\/\/latte.com.br\/?p=814"},"modified":"2021-05-30T17:50:04","modified_gmt":"2021-05-30T20:50:04","slug":"branding-sorvenup","status":"publish","type":"post","link":"https:\/\/latte.com.br\/en\/branding-sorvenup\/","title":{"rendered":"sorven&#039;up"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"814\" class=\"elementor elementor-814\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd462ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd462ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b2c536\" data-id=\"1b2c536\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ff4cd1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7ff4cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/design-embalagem4.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-632\" alt=\"Projeto de Branding para Sorvetes\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/design-embalagem4.jpg 600w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/design-embalagem4-225x300.jpg 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5772935\" data-id=\"5772935\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7a2f86 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f7a2f86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/Projeto-Branding-Sorvetes-Felixquefez2-1.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1200\" alt=\"Projeto de Branding para Sorvetes\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/Projeto-Branding-Sorvetes-Felixquefez2-1.jpg 600w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/Projeto-Branding-Sorvetes-Felixquefez2-1-225x300.jpg 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39f12d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39f12d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b81ab42 elementor-invisible\" data-id=\"b81ab42\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cca43c elementor-widget elementor-widget-text-editor\" data-id=\"6cca43c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>What was done<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed27f8 elementor-widget elementor-widget-text-editor\" data-id=\"6ed27f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Naming<br \/>Brand<br \/>Visual identity<br \/>Packaging<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24903a2\" data-id=\"24903a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3378bd elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"b3378bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-646f77c elementor-invisible\" data-id=\"646f77c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c0c35f elementor-widget elementor-widget-heading\" data-id=\"7c0c35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">ice cream is happiness<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b91358 elementor-widget elementor-widget-text-editor\" data-id=\"3b91358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Project carried out for a popular ice cream brand in Campos do Jord\u00e3o. Felix (founder&#039;s name) means \u201chappiness\u201d in Latin, which reinforces the ice cream&#039;s purpose of bringing a moment of pleasure to the consumer. The name \u201cFelix que faz\u201d brings an irreverent, human tone that shows that someone made it with care for you.<\/p>\n<p>The visual identity follows \u201cflat\u201d style illustrations, with striking color patterns that deviate from the hyper-realistic images with splashes of cream and 3D fruits of most of its competitors.<\/p>\n<p>This project was showcased on the renowned packaging portal The Dieline and published in Hong Kong&#039;s Commercial Illustration book. Unfortunately it was not approved by the client, but here is the opportunity to show work that could boost the promotion of a future ice cream brand.<\/p><p>*If you are interested, send a message \ud83d\ude09<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Strategy, naming, brand, visual identity and promotional materials for a travel agency in S\u00e3o Paulo.<\/p>","protected":false},"author":1,"featured_media":632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"_links":{"self":[{"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/posts\/814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/comments?post=814"}],"version-history":[{"count":1,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/posts\/814\/revisions"}],"predecessor-version":[{"id":1980,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/posts\/814\/revisions\/1980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/media\/632"}],"wp:attachment":[{"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/media?parent=814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/categories?post=814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latte.com.br\/en\/wp-json\/wp\/v2\/tags?post=814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}