{"id":1242,"date":"2021-01-04T19:04:40","date_gmt":"2021-01-04T22:04:40","guid":{"rendered":"https:\/\/latte.com.br\/?p=1242"},"modified":"2024-07-31T12:07:55","modified_gmt":"2024-07-31T15:07:55","slug":"branding-its-digital","status":"publish","type":"post","link":"https:\/\/latte.com.br\/es\/branding-its-digital\/","title":{"rendered":"it's digital"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1242\" class=\"elementor elementor-1242\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd462ac elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"dd462ac\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b2c536\" data-id=\"1b2c536\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76c690e elementor-widget elementor-widget-image\" data-id=\"76c690e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-fachada.jpg\" class=\"attachment-full size-full wp-image-1465\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-fachada.jpg 1200w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-fachada-300x200.jpg 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-fachada-1024x683.jpg 1024w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-fachada-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39f12d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39f12d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b81ab42 elementor-invisible\" data-id=\"b81ab42\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-42814b4 elementor-widget elementor-widget-text-editor\" data-id=\"42814b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Lo que fue hecho<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed27f8 elementor-widget elementor-widget-text-editor\" data-id=\"6ed27f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marca<br \/>Sitio<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24903a2\" data-id=\"24903a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3378bd elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"b3378bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-646f77c elementor-invisible\" data-id=\"646f77c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c0c35f elementor-widget elementor-widget-heading\" data-id=\"7c0c35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">La marca es digital<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b91358 elementor-widget elementor-widget-text-editor\" data-id=\"3b91358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>CAMBIAR. As\u00ed resumi\u00f3 la nueva etapa de la agencia de redes sociales It&#039;s Digital. Con un perfil cuestionador y buscando siempre \u201csalirse de lo convencional\u201d, apunta a una marca que transmita m\u00e1s impacto y coherencia con el momento por el que atraviesa. Nuestro desaf\u00edo era, adem\u00e1s de mostrar este nuevo escenario, crear una identidad audaz, creativa e inteligente.<\/p><p>De esta manera creamos una marca cambiante, que simboliza la sinergia entre It&#039;s y diferentes universos, mostrando su versatilidad en las relaciones, adem\u00e1s de su postura juvenil a trav\u00e9s de colores vibrantes y tipograf\u00edas contempor\u00e1neas.<\/p><p>En el sitio web, buscamos representar la fusi\u00f3n entre It&#039;s y el visitante\/empresa con los movimientos de las dos partes de la imagen encontr\u00e1ndose y convirti\u00e9ndose en una. Adem\u00e1s, en la p\u00e1gina de inicio hay una interacci\u00f3n con el visitante, donde puede ingresar su nombre y en la p\u00e1gina siguiente aparece el t\u00edtulo \u201ces (tu nombre)\u201d.<\/p><p>La marca fue seleccionada en la 10\u00aa Bienal de Dise\u00f1o Gr\u00e1fico; y el sitio web fue nominado en el concurso Awwwards y es un punto culminante de la 11\u00aa Bienal de Dise\u00f1o Gr\u00e1fico.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d38bce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d38bce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-76d0354\" data-id=\"76d0354\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7a2f86 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f7a2f86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-logo.jpg\" class=\"attachment-full size-full wp-image-1460\" alt=\"Branding It&#039;s Digital\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-logo.jpg 1200w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-logo-300x200.jpg 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-logo-1024x683.jpg 1024w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-logo-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e093e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70e093e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-83a07d6\" data-id=\"83a07d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcd9009 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"fcd9009\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-cartao.jpg\" class=\"attachment-large size-large wp-image-1471\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-cartao.jpg 800w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-cartao-300x300.jpg 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-cartao-150x150.jpg 150w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-cartao-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3799538\" data-id=\"3799538\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70942d6 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"70942d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-fonte.png\" class=\"attachment-large size-large wp-image-1472\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-fonte.png 800w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-fonte-300x300.png 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-fonte-150x150.png 150w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/its-digital-fonte-768x768.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-32ff906 elementor-section-boxed elementor-section-height-default elementor-section-height-default elementor-invisible\" data-id=\"32ff906\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b42f078\" data-id=\"b42f078\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9b5ee0f elementor-widget elementor-widget-video\" data-id=\"9b5ee0f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/site-itsdigital.mov\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Proyecto de Branding para Agencia de Gesti\u00f3n y Estrategia de Redes Sociales It&#039;s Digital<\/p>","protected":false},"author":1,"featured_media":1481,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"_links":{"self":[{"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/posts\/1242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/comments?post=1242"}],"version-history":[{"count":8,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/posts\/1242\/revisions"}],"predecessor-version":[{"id":2814,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/posts\/1242\/revisions\/2814"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/media\/1481"}],"wp:attachment":[{"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/media?parent=1242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/categories?post=1242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/tags?post=1242"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}