{"id":1248,"date":"2021-01-03T19:23:40","date_gmt":"2021-01-03T22:23:40","guid":{"rendered":"https:\/\/latte.com.br\/?p=1248"},"modified":"2024-07-31T12:05:05","modified_gmt":"2024-07-31T15:05:05","slug":"branding-hug-bear","status":"publish","type":"post","link":"https:\/\/latte.com.br\/es\/branding-hug-bear\/","title":{"rendered":"hug bear"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1248\" class=\"elementor elementor-1248\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd462ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd462ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b2c536\" data-id=\"1b2c536\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7a2f86 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f7a2f86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear2.jpg\" class=\"attachment-full size-full wp-image-1442\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear2.jpg 1200w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear2-300x200.jpg 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear2-1024x683.jpg 1024w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear2-768x512.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39f12d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39f12d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b81ab42 elementor-invisible\" data-id=\"b81ab42\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c26db59 elementor-widget elementor-widget-text-editor\" data-id=\"c26db59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Lo que fue hecho<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed27f8 elementor-widget elementor-widget-text-editor\" data-id=\"6ed27f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nombrar<br \/>Marca<br \/>Identidad visual<br \/>Embalajes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24903a2\" data-id=\"24903a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3378bd elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"b3378bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-646f77c elementor-invisible\" data-id=\"646f77c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c0c35f elementor-widget elementor-widget-heading\" data-id=\"7c0c35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">abrazo oso marca<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b91358 elementor-widget elementor-widget-text-editor\" data-id=\"3b91358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tuve un breve contacto con una empresa chocolatera que atravesaba dificultades financieras. Con eso aprovech\u00e9 para proponer un proyecto experimental.<\/p>\n<p>Suger\u00ed vender productos a base de miel, ya que el mercado del chocolate est\u00e1 saturado en S\u00e3o Paulo y producen un excelente pan de miel. Realizamos desde un estudio de mercado y el inicio de una estrategia de negocio hasta el proyecto de branding, pasando por la creaci\u00f3n del naming, branding y packaging. <\/p>\n<p>El concepto inicial se centra en la sensaci\u00f3n de comer pan de jengibre, que es un \u201ccomida reconfortante\u201d, como si fuera un abrazo de oso. Luego, podr\u00eda expandirse a otros productos y una cafeter\u00eda.&nbsp;<\/p>\n<p>Lamentablemente, este proyecto no se llev\u00f3 a cabo y ahora est\u00e1 disponible para nuevas asociaciones.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e093e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70e093e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-83a07d6\" data-id=\"83a07d6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcd9009 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"fcd9009\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear4.jpg\" class=\"attachment-large size-large wp-image-1444\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear4.jpg 800w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear4-300x300.jpg 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear4-150x150.jpg 150w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear4-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3799538\" data-id=\"3799538\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70942d6 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"70942d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear3.jpg\" class=\"attachment-large size-large wp-image-1443\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear3.jpg 800w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear3-300x300.jpg 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear3-150x150.jpg 150w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear3-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60606da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60606da\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3be5e03\" data-id=\"3be5e03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ea2e316 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"ea2e316\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear9.jpg\" class=\"attachment-large size-large wp-image-1449\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear9.jpg 800w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear9-300x300.jpg 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear9-150x150.jpg 150w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear9-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3c9f19d\" data-id=\"3c9f19d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c69dea2 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"c69dea2\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear7.jpg\" class=\"attachment-large size-large wp-image-1447\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear7.jpg 800w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear7-300x300.jpg 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear7-150x150.jpg 150w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear7-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-319e79c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"319e79c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-4ab413e\" data-id=\"4ab413e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0316f1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f0316f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear6.jpg\" class=\"attachment-large size-large wp-image-1446\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear6.jpg 800w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear6-300x300.jpg 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear6-150x150.jpg 150w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear6-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-91b0845\" data-id=\"91b0845\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd11ff7 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"dd11ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear8.jpg\" class=\"attachment-large size-large wp-image-1448\" alt=\"\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear8.jpg 800w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear8-300x300.jpg 300w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear8-150x150.jpg 150w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/branding-design-hugbear8-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Proyecto de branding para la tienda de pan de jengibre Hug Bear, desarrollado por Silvia Kia de Latte Design.<\/p>","protected":false},"author":1,"featured_media":1441,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1248","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"_links":{"self":[{"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/posts\/1248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/comments?post=1248"}],"version-history":[{"count":6,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/posts\/1248\/revisions"}],"predecessor-version":[{"id":2807,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/posts\/1248\/revisions\/2807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/media\/1441"}],"wp:attachment":[{"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/media?parent=1248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/categories?post=1248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/tags?post=1248"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}