{"id":814,"date":"2021-01-02T15:46:37","date_gmt":"2021-01-02T18:46:37","guid":{"rendered":"https:\/\/latte.com.br\/?p=814"},"modified":"2021-05-30T17:50:04","modified_gmt":"2021-05-30T20:50:04","slug":"branding-sorvenup","status":"publish","type":"post","link":"https:\/\/latte.com.br\/es\/branding-sorvenup\/","title":{"rendered":"sorven\u2019up"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"814\" class=\"elementor elementor-814\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd462ac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dd462ac\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1b2c536\" data-id=\"1b2c536\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ff4cd1 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7ff4cd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/design-embalagem4.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-632\" alt=\"Projeto de Branding para Sorvetes\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/design-embalagem4.jpg 600w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/design-embalagem4-225x300.jpg 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5772935\" data-id=\"5772935\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7a2f86 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"f7a2f86\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"600\" height=\"800\" src=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/Projeto-Branding-Sorvetes-Felixquefez2-1.jpg\" class=\"attachment-1536x1536 size-1536x1536 wp-image-1200\" alt=\"Projeto de Branding para Sorvetes\" srcset=\"https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/Projeto-Branding-Sorvetes-Felixquefez2-1.jpg 600w, https:\/\/latte.com.br\/wp-content\/uploads\/2021\/01\/Projeto-Branding-Sorvetes-Felixquefez2-1-225x300.jpg 225w\" sizes=\"(max-width: 600px) 100vw, 600px\" title=\"\">\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-39f12d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"39f12d1\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b81ab42 elementor-invisible\" data-id=\"b81ab42\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cca43c elementor-widget elementor-widget-text-editor\" data-id=\"6cca43c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5>Lo que fue hecho<\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ed27f8 elementor-widget elementor-widget-text-editor\" data-id=\"6ed27f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nombrar<br \/>Marca<br \/>Identidad visual<br \/>embalaje<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-24903a2\" data-id=\"24903a2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b3378bd elementor-widget-divider--view-line elementor-invisible elementor-widget elementor-widget-divider\" data-id=\"b3378bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-646f77c elementor-invisible\" data-id=\"646f77c\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c0c35f elementor-widget elementor-widget-heading\" data-id=\"7c0c35f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">el helado es felicidad<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b91358 elementor-widget elementor-widget-text-editor\" data-id=\"3b91358\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Proyecto realizado para una popular marca de helados en Campos do Jord\u00e3o. F\u00e9lix (nombre del fundador) significa \u201cfelicidad\u201d en lat\u00edn, lo que refuerza el prop\u00f3sito del helado de brindar un momento de placer al consumidor. El nombre \u201cFelix que faz\u201d aporta un tono humano e irreverente que demuestra que alguien lo hizo con cari\u00f1o para ti.<\/p>\n<p>La identidad visual sigue ilustraciones de estilo \u201cplano\u201d, con llamativos patrones de color que se desv\u00edan de las im\u00e1genes hiperrealistas con toques de crema y frutas en 3D de la mayor\u00eda de sus competidores.<\/p>\n<p>Este proyecto se present\u00f3 en el reconocido portal de embalaje The Dieline y se public\u00f3 en el libro Commercial Illustration de Hong Kong. Lamentablemente no fue aprobado por el cliente, pero aqu\u00ed est\u00e1 la oportunidad de mostrar un trabajo que podr\u00eda impulsar la promoci\u00f3n de una futura marca de helados.<\/p><p>*Si est\u00e1s interesado env\u00eda un mensaje \ud83d\ude09<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Estrategia, naming, marca, identidad visual y materiales promocionales para agencia de viajes en S\u00e3o Paulo.<\/p>","protected":false},"author":1,"featured_media":632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case"],"_links":{"self":[{"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/posts\/814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/comments?post=814"}],"version-history":[{"count":1,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/posts\/814\/revisions"}],"predecessor-version":[{"id":1980,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/posts\/814\/revisions\/1980"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/media\/632"}],"wp:attachment":[{"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/media?parent=814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/categories?post=814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/latte.com.br\/es\/wp-json\/wp\/v2\/tags?post=814"}],"curies":[{"name":"gracias","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}