In our history, we have had some really cool opportunities to exhibit and create projects beyond Brazilian borders. In this post we made a compilation showing a little more about these challenges and the international repercussion by Latte Design!
USA 2011 – The Dieline
We created a project branding in venture for an ice cream brand in Campos do Jordão called Sorven'up (details Click here). Unfortunately the project was rejected. Even so, we do not stop believing in the strength and potential of what we propose. We sent the project to some portals and had the good news that it was selected on one of the packaging most reputable in the USA: The Dieline.
This ended up attracting attention from around the world! We interviewed for a market research agency in London and had our project published in a book in Hong Kong.
Hong Kong 2012 – Commercial Illustration Book
After visibility on The Dieline portal, we were invited to exhibit our work in the book Commercial Illustration by the International Book Publishing Center in Hong Kong. Beyond the project Sorven'up, the Meme Deck created for the YouPix event was also published.
Latin America 2015 to 2019 – Thermo Fisher
We serve Thermo Fisher for more than 10 years and since 2015 we have created projects for its branches in Latin America (Mexico, Chile, Argentina, Colombia, Peru, Costa Rica, Puerto Rico, Venezuela and Bolivia). Always careful to apply and respect the peculiarities of each country and become “guardians” of the brand.
USA 2016 – Pranahands
Brazilian Gabriela Cruz moved to the USA and created a “Pranic Healing” center called Pranahands. This technique is a type of Integrative Medicine therapy, based on energy, harmony and balance in the body. We create the institutional website in 2016 with a smooth and easy-to-navigate interface: http://pranahands.center/
USA 2016 – Girls Ask Guys
This was one of the most challenging projects we have faced in our history. It consists of redesign from the social network called Girls Ask Guys, a question and answer portal aimed at young audiences. In addition to the challenge of understanding the behavior of its users (mostly Americans), we had to rethink its entire navigation and usability considering its various forms of communication: questions/answers, videos, articles, polls, categories, profile, chat between users, etc.
Costa Rica 2016 – GFT
It does not stop there! For a year, we served the IT multinational called GFT both in Brazil and Costa Rica. There were several internal projects, promotion of services and campaigns created, always strictly following the rules of the Brand Book in order to reinforce its identity.
France 2020 – Branding Project for a French company focused on Zero Waste (confidential)
In the solo phase, I created the strategy, naming and brand for a new Zero Waste products company in La Ciotat, France. It was a big challenge, both because I don't speak French and because it was new to delve into a new topic for me: the Zero Waste market in Europe. It was really cool, including some Zero Waste concepts I ended up incorporating into my daily life. The company is under development, so for now I won't be able to show it here.
USA 2020 – Kiddo Gourmet
This project was so cute! I carried out the strategy and brand creation for a children's meal company in Florida. As the partners are Brazilian and part of their target audience as well, we brought as a character the anteater called Berry, who is the “chef” and at the same time “foodie”.
Poland 2022 – One Humanity Institute
I'm developing the website for an NGO in Poland called One Humanity Institute, where they are promoting a community unity movement to reverse the dark image of Auschmitz's past. Expected release: early 2022.