Building a strong brand starts with research, market analysis and strategy, so that all company communication has a clear focus on what it is, who you are talking to and what transformation you want to provide to your audience. This way, the brand gains strength, purpose and consequently, greater engagement and results.
Market research and analysis, strategy for better positioning. Development of communication guidelines and definition of personas and brand personality.
When it is realized that the brand is not corresponding to the company's current situation, a diagnosis and creation strategy are carried out to better position the brand.
Creation of the name of the company or product, focusing on proposals with a strong concept, preferably short, with a pleasant sound and that stand out from its competitors.
Creation of the logo that will represent the company in all promotional materials, always aligned with the main global design trends.
Creation of the graphic composition that will highlight the essence of the brand, and at the same time generate a visual impact to promote the company's services and/or products.
Guide to brand application rules to maintain its integrity in all visual manifestations. Variations can also be made: visual identity manual or brand book
Analysis of products and services
Direct and indirect competition
Perceived image versus Desired image