branding
No matter the size of the company, your brand can become strong.
Building a strong brand starts with research, market analysis and strategy, so that all company communication has a clear focus on what it is, who you are talking to and what transformation you want to provide to your audience. This way, the brand gains strength, purpose and consequently, greater engagement and results.
strategy . naming . brand . visual identity . manual
SERVICES
STRATEGY
Market research and analysis, strategy for better positioning. Development of communication guidelines and definition of personas and brand personality.
BRAND CONSULTANCY
When it is realized that the brand is not corresponding to the company's current situation, a diagnosis and creation strategy are carried out to better position the brand.
NAMING
Creation of the name of the company or product, focusing on proposals with a strong concept, preferably short, with a pleasant sound and that stands out from its competitors. (*Brazil only*)
logo
Creation of the logo that will represent the company in all promotional materials, always aligned with the main global design trends.
visual identity
Creation of the graphic composition that will highlight the essence of the brand, and at the same time generate a visual impact to promote the company's services and/or products.
BRAND MANUAL
Guide to brand application rules to maintain its integrity in all visual manifestations. Variations can also be made: visual identity manual or brand book
METHODOLOGY
Research and Analysis
Historic
Essence
Target Audience
Performance
Analysis of products and services
Direct and indirect competition
Tendencies
Differences
Weaknesses
DIAGNOSIS
Market overview
Brand positioning
SWOT Analysis
Perceived image versus Desired image
BCG Matrix
STRATEGY
Solutions
Breeding Guidelines
Opportunities
Golden Circle
Persona
Brand Personality
CREATION
Naming
Brand
Visual identity
Prints
Websites
Packaging
Others