Vitamin

A mix of stories, curiosities and reflections from a traveling designer.

Why is it so difficult to promote businesses on social media?

Anyone who's been on social media for more than a decade has probably noticed: the golden age of posting for small businesses is long gone!

The tendency is to be imperfect.

From Labubu to Fugglers, the aesthetics of the strange seem to be gaining more and more ground. And perhaps that says a lot about our weariness with AI and perfection.

Traveling to China only proved that we know nothing about China.

A month spent traveling between Shanghai, Furong, Zhangjiajie, and Chongqing was enough to realize that China is far more complex than we imagine.

A 17-year history of Latte Design.

Today, on Latte Design's anniversary, I'll share a bit about my story, from its founding, through the agency's phase, and now with my solo career. I'll also offer some reflections and expressions of gratitude.

The design from Pernambuco has the right flavor.

Frevo, cordel, La Ursa, Perna Cabeluda, Agente Secreto... we've never been so proud to show the world what only Brazil has. Here I talk a little about this visual feast that is Pernambuco design.

Nomadic Life in Playa del Carmen

A little about my routine, reflections, and questions during 25 days in my favorite beach town to live as a digital nomad.

Vitamin

Why is it so difficult to promote businesses on social media?

The tendency is to be imperfect.

Traveling to China only proved that we know nothing about China.

A 17-year history of Latte Design.

The design from Pernambuco has the right flavor.

Nomadic Life in Playa del Carmen

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