Branding including logo, mascot, visual identity, brand manual and stationery for a catering company focused on children in Miami Dade, USA.

As the managing partner is Brazilian and the menu has Latin American influences, the giant anteater was proposed as the mascot, with the personality of a “foodie chef”, which shows the fun side of eating a homemade and healthy meal. 

Its aesthetic is colorful, vibrant, full of curves that reinforce the “fun” and childish aesthetic.