Creation of the new brand for Youpix, a Business Consultancy for the Creator Economy. A repositioning was carried out considering its change from youthful and fun to a more mature phase, with authority and more focused on “business”. To represent this moment, a synthesis of the previous logo was proposed, removing the vowels, making it “bold”, strong and impactful. A website, templates for social media posts, PPT presentation, etc. were also created.