Branding is essential for the promotion and perception of value of small businesses. Although investing in branding can be financially impactful, especially for those just starting out, it is important to emphasize that it is not just about creating a beautiful image, but also about communicating better with your audience.
Brand personification to build customer loyalty
Branding allows small businesses to create a unique, personable identity with a more human tone, as people connect more easily with people. This can create emotional bonds with customers, increasing the likelihood of loyalty.
Convey more credibility
Branding offers many other important benefits for small businesses. For example, a well-thought-out and implemented brand helps establish a company’s credibility and reputation, conveying professionalism to potential customers.
Much more than just a logo
Another important point is that branding is not limited to just creating a logo. It is about the visual identity of your company in a broader spectrum, which involves the brand's personality, how it will speak to different audience profiles (personas), highlighting its purpose, tone of voice, operating strategy, how to align with design trends, among other aspects.
Stand out from the competition
Finally, it is common for small businesses to copy their competitors, instead of finding an original way to stand out. This increases the risk of being “just another one” and the competition being based on price details, which may not be profitable depending on the business.
Therefore, it is essential to develop a strategic branding project, to start on the most prosperous path from the beginning.