Branding is essential for small businesses because in addition to creating a unique identity, it can increase perceived value and provide more credibility.
Between the end of 2023 and the beginning of 2024, I decided to travel around the world. I visited 7 countries in 3 intense months of lots of learning and experiences. And what did this contribute to my work?
Dubai, Abu Dhabi, Lima, Huaraz, Cusco, Arequipa, Lençóis Maranhenses, Jericoacoara, Fortaleza, Buenos Aires, Mendoza... What were my biggest learnings?
Was the company in bad shape? Crisis? None of that! Here in this post I tell you a little about the decision to radically change Latte Design, the main reasons and my new journey.
