Why has João Pessoa become the new darling of digital nomads?
Last month I had the opportunity to spend 10 days in João Pessoa, Paraíba. The city was all the rage, and I decided to see for myself why so many people were in love with it.
Curitiba – The new again
At the beginning of the month, in a last-minute decision, I decided to spend a week in Curitiba. It was my fifth time in the city. A little reflection on exploring a place you've been before.
The infinite universe of Gashapons for Brand Awareness
Gashapons are all the rage in Japan. During my three-month stay between Tokyo and Osaka, I share my analysis as a brand strategist.
The biggest challenges of the digital nomad
We imagine that classic scene: working with a laptop on the beach, a dream! But many haven't been able to sustain this lifestyle. After all, is it easy or difficult to be a digital nomad?
The symbolism of Godzilla
Many people see Godzilla simply as a "big monster" who became an icon of Japanese pop culture. But what few realize is that his origins carry profound historical and symbolic weight.
Are Expos still a stage for innovation?
I had the opportunity to visit two Expos, also known as Universal Expositions. Here, I'll share some of my experiences and insights.
Is Japan really in 2050?
We imagine Japan to be living in the future. After three months exploring Tokyo and Osaka, I realized that reality is a little different than we imagine. In this post, I share my more in-depth analysis of my perception.
Is Artificial Intelligence a threat to designers?
I’ve been thinking recently about the boom in Artificial Intelligence (AI) that is significantly transforming the work of designers. But will we soon become an expendable workforce?
Why small businesses should invest in Branding
Branding is essential for small businesses because in addition to creating a unique identity, it can increase perceived value and provide more credibility.
What the trip around the world brought to the profession
Between the end of 2023 and the beginning of 2024, I decided to travel around the world. I visited 7 countries in 3 intense months of lots of learning and experiences. And what did this contribute to my work?