What was done
cute like a teddy bear
I had brief contact with a chocolate company that was experiencing financial difficulties. With that, I took the opportunity to propose an experimental project.
I suggested selling honey-based products, since the chocolate market is saturated in São Paulo and they produced excellent honey bread. We carry out everything from a market study and the beginning of a business strategy to the branding project, involving the creation of naming, branding and packaging.
The initial concept focuses on the feeling of eating gingerbread, which is a “comfort food”, as if it were a hug from a bear. Then, it could expand to other products and a cafe.
Unfortunately, this project was not carried out and is now available for new partnerships.