![hug bear 1 branding design hugbear2](https://latte.com.br/wp-content/uploads/2021/01/branding-design-hugbear2.jpg)
What was done
Naming
Brand
Visual identity
Packaging
cute like a teddy bear
I had brief contact with a chocolate company that was experiencing financial difficulties. With that, I took the opportunity to propose an experimental project.
I suggested selling honey-based products, since the chocolate market is saturated in São Paulo and they produced excellent honey bread. We carry out everything from a market study and the beginning of a business strategy to the branding project, involving the creation of naming, branding and packaging.
The initial concept focuses on the feeling of eating gingerbread, which is a “comfort food”, as if it were a hug from a bear. Then, it could expand to other products and a cafe.
Unfortunately, this project was not carried out and is now available for new partnerships.
![hug bear 2 branding design hugbear4](https://latte.com.br/wp-content/uploads/2021/01/branding-design-hugbear4.jpg)
![hug bear 3 branding design hugbear3](https://latte.com.br/wp-content/uploads/2021/01/branding-design-hugbear3.jpg)
![hug bear 4 branding design hugbear9](https://latte.com.br/wp-content/uploads/2021/01/branding-design-hugbear9.jpg)
![hug bear 5 branding design hugbear7](https://latte.com.br/wp-content/uploads/2021/01/branding-design-hugbear7.jpg)
![hug bear 6 branding design hugbear6](https://latte.com.br/wp-content/uploads/2021/01/branding-design-hugbear6.jpg)
![hug bear 7 branding design hugbear8](https://latte.com.br/wp-content/uploads/2021/01/branding-design-hugbear8.jpg)